Aliens on Earth? Talk about a business opportunity. I wrote OOH copy for Moon Pie’s Alien Acquisition campaign. But this wasn’t just any normal copy. These ads were written in Lincos, a language designed for extraterrestrial communication. The series of intergalactic ads were strategically placed in locations aliens are known to frequent, and inspired by insights from alien experts.

THE INTERGALACTIC COPYWRITING PROCESS:

We created these out of home boards using lincos, a language designed to be understood by any possible intelligent extraterrestrial life form. It also conveniently happens to have the words “moon” and “pie” as part of its very limited vocabulary.

Combining this mathematical language with a bit of binary code, we were able to create the first ever advertisements to aliens.