Josh Cellars Reserve isn’t for everyone, it’s Reserved For You & Yours. Because this isn’t your everyday wine, we set out to push against the category and move away from happy actors and wine pours. We took a step back and peered into moments of true connection during the blue hour, the brief window of time right after sunset.
Because filming during the blue hour is an almost impossible feat, we looked to Unreal Engine to help us simulate the blue hour. The experience was wild and kinda insane. It was a pre and post production process unlike any other.